What if you could crowd-source unlimited fresh ideas and tackle your most pressing customer-facing issues by tapping the brilliance of your own team? Yes. The answers are in the room!
The world has changed.
Consumers today have a staggering array of buying options: In-store, online, subscription, B2B, B2C, overnight, and even delivered by drone! The explosion of quality choices has pushed prices down and left businesses scrambling to make a compelling case for differentiation.
More than 36% of registered companies have closed down in India according to the ministry of corporate affairs in Parliament
Iconic brands are disappearing left and right and no-one is immune to disruption!
Disruption is wreaking havoc on traditional business models. Bankruptcies are at a record high. Entire categories, once thought immune are falling by the wayside. Over 9,000 American retail stores closed in 2019 alone!
HERE’S THE TRUTH: No business can afford to be complacent! Every company in every category is vulnerable to radical disruption, online competitors and lower priced alternatives. - And it’s happening faster than anyone predicted.
Loyalty is becoming a thing of the past because alternatives are plentiful. And let's be honest, it’s really easy to leave you for a competitor.
I embarked on two years of research and here’s what I've learned:
- Customers today care much less about your marketing claims and more about your convenience, differentiation and speed of delivery.
- Despite the move to self-serve, when you deny customer the option of talking to a real person, they will deny you their business.
- Social proof rules the day. People give far more weight to what others say about you than what you say about yourself.
- Great products, brilliant leaders and game-changing technology can all be negated by a few negative online comments and reviews.
- Few customers care about your passion, the reasons you got into business or your "story." But they really care about how doing business with you benefits them.
- Customer service is always important, but less of a factor when so many stages of the buying process don’t actually involve any human interaction. It's become less about your smile and more about how the customers perceived the buying experience.
Here's the New Reality in Business:
Legitimate competitive advantage today comes from eliminating friction in your buying process, and delivering a superior Customer Experience.
In short, the winners in business today are companies that are extraordinarily easy to do business with!
My Epiphany!
I spent a quarter of a century making a very good living teaching businesses and their leaders how to stand out from competitors by crafting and delivering superior marketing messages. I spoke and consulted for thousands of companies and events, and wrote some very popular business marketing books as well.
But I could see that the world was changing. With the explosion of the internet, everything became available — everywhere! Online review sites began “outing” under-performers as consumers became more demanding, impatient and cynical to marketing claims, and assertions of "better quality" became less persuasive to cost and speed-conscious consumers.
Here's the truth: The marketing approaches of the past 30 years are no longer effective. Quality is no longer a differentiator. It is merely the entry-fee!
In writing my past three books and in my international consulting, I have engaged in over 4,000 one-on-one conversations with company CEOs and top leaders regarding their competitive advantage and business struggles. I have spoken to business owners, managers and their teams across America and in 24 countries around the globe.
And the biggest challenge wasn’t the customer engagement work I did with their teams, it was what happened — or didn’t happen — in the months that followed!
What I heard again and again was: “How do we keep this important conversation going and not lose momentum?”
Answering that question was the genesis of what has become the most relevant, actionable and impactful work of my career.
Introducing: The Customer Experience Advantage "Morning Huddle" with David Avrin
The Customer Experience Advantage “Morning Huddle” is how companies around the world are creating competitive advantage by keeping their people focused on their customers.
The “Huddles” are short, scheduled, high-content and facilitated weekly gatherings of your team to discuss your customer engagement challenges and opportunities.
I provide subscribers a short, five minute “catalyst video” message each week addressing a different customer experience issue. I challenge long-standing assumptions, represent the voice of your customers and offer new and creative solutions to changing markets and changing customer expectations.
Following the video message, your team engages in a brief discussion about the issues raised and how they impact your organization and customer loyalty. The included facilitator’s guide keeps the conversation on track, offers suggested questions to ask and provides space to document insights and suggest next steps to ensure that action is taken from ideas generated.
David Avrin Introduces
The Customer Experience Advantage "Morning Huddle" (With Hindi subtitles)
When you engage with your team in structured, customer-focused conversations, you get:
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Engaged and involved leaders and employees focused on your customers
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Access to virtually unlimited fresh ideas to solve customer issues and enhance your customers’ experience
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Increased loyalty and retention resulting more predictable long-term revenue.
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A future-proofed businesses model because you're consistently addressing issues and improving your service delivery!
Watch Examples of the Customer Experience Advantage "Morning Huddle" Video Lessons
All videos feature Hindi subtitles!
In this eye-opening video, David Avrin reveals the unexpected challenge of witnessing others’ poor experiences, and how that memory can diminish our perceptions of our own customer experience.
David Avrin explains a clever and creative way to “future proof” your customer and client engagement. He shows how you can identify vulnerabilities by competing against yourself.
Shifting the blame is a far more common practice than most people realize. But when we call-out the mistake of someone in our own company in order to save face, we too often hurt ourselves in the process.
Here’s what others are saying about the Customer Experience Advantage "Morning Huddle" and David Avrin’s powerful lessons:
"The Morning Huddle content is really insightful and helps us initiate conversations that improve our experience with our clients and ultimately, improve on our sales goals. "
Tammy
International Building Investment, Inc.
"The "Morning Huddle" conversations have been really lively and elicited a number of new ideas. We often see our projects and people being micromanaged, but these conversations have made our managers recognize other perspectives. The value is growing each week!"
Ray Lucas
President, Xenia Group
How to Engage with the Customer Experience Advantage Morning Huddle:
- Entrepreneurs and Solo-preneurs can watch the catalyst video messages on their own on the cell phone or computer. Use the included facilitator's guide to record ideas and plan next steps.
- Management teams may gather together representing their prospective divisions and watch together. Then discuss challenges while offering their unique perspectives and input.
- And large organizations are encouraged to involve everyone at every organizational level, and include them in the discussion. By casting a wider net, you can elicit broader perspectives and capture more ideas that could impact your customers' experience.
Meet as a roundtable and take turns leading the discussion...
...or connect with remote staff to get everyone's feedback, input and creative solutions.
Subscribe today and make the commitment to keeping your customer engagement top-of mind.
Engage your team in targeted scheduled learning and conversation. We both know that if it’s not on the calendar, it’s not going to happen! (At least not consistently.) An outstanding, intuitive, accommodating and memorable customer experience can be your competitive advantage, but only if you keep the subject top-of-mind and the conversations ongoing.
Membership Pricing Options
Your membership in this powerful year-long initiative is a very reasonable $29/month for individual solo-preneurs, and only $99/month for business with fewer than 500 employees. With a world-wide audience, new languages are being added every month including Spanish, Hindi and more. Just make a request and we will accommodate!
India Monthly Organisational Membership (up to 500 employees)
Only 11,000 Rupees Per Month!
MONTHLY REOCCURRING MEMBERSHIP
Over 500 Employees? Contact [email protected] for special pricing and other member benefits!
MEMBERSHIP INCLUDES:
Weekly video lesson/challenge
Facilitator's Guide
Member Benefits
India Annual Organisational Membership One Time Payment (Up to 500 Employees)
110,000 Rupees Per Year
ANNUAL MEMBERSHIP ONE TIME PAYMENT
Over 500 Employees? Contact [email protected] for special pricing and other member benefits!
MEMBERSHIP INCLUDES:
Weekly video lesson/challenge
Facilitator's Guide
Member Benefits
It's more than simply a matter of hard work. It's about a commitment to getting better.
By committing to this internal initiative you are guaranteeing a weekly focus on information-sharing, problem-solving and even new process or amenity creation. Better still, you will keep building on that momentum week after week as your people will become more aware of issue needing to be addressed and more confident in offering suggestions and creative solutions.
By tackling these crucial subjects and engaging in these important conversations, you will prevent competitors from gaining ground, radical disruption catching you off-guard, and most importantly, you will prevent unhappy customers from leaving you for competitors.
Instead, you will build a forward-thinking, engaged internal culture where tough subjects are addressed, service delivery is enhanced and customer experience becomes your true and compelling competitive advantage.
Think of it this way: Just one corrected problem area; one new compelling initiative or program enhancement could return your investment 100 fold. Now, imagine at least one great new idea or initiative every month. What could that mean for your customer retention, revenue generation and bottom line? All for a monthly investment around what you would pay to get your car washed.
Questions? Reach out directly to David Avrin at: [email protected]
For immediate response, contact Tiffany Lengyel at +1 303 501 6301
This is not just my job, it's my crusade!
For a guy who has had the surreal privilege of having people offer applause at the end of his work day for 20 years…(crazy, I know!) helping businesses correct process challenges and implement real, profitable service enhancements, fills my tank like no other work I have ever done! In short, I love watching companies and professionals actually implement the lessons I offer.
I know what this content and internal engagement could mean for your business, partners, employees and customers. If you became an active member in this “Morning Huddle” initiative, and keep the commitment to meeting, engaging and acting, there is no limit to how you can grow! Just click on the button to begin your journey. I will be with you every step of the way!
And yes. You can fit 30 minutes into your busy week!
Remember, this is not about doing more. It's about doing what you're already doing - differently!
For the Entrepreneurs and the Solo-Preneurs: I know how lonely it can be trying to slay the daily dragons on your own. Let me be that sounding board. Let me be that catalyst asking you the tough questions and holding you accountable for enhancement and action. Competition will only increase in the years to come. Customers will only become demanding and impatient. You can only control what you do, learn, correct and provide for your customers and clients.
For Organizational Leaders: We have to walk that line between asking our people to put their head down to focus on their work, and needed them to keep there head up, eyes open and remember that our customers should at the center of every organizational decision that we make. I can be the guy on there shoulder…every week…reminding them, challenging them and encouraging them and you about important issues and opportunities. Put this conversation on the schedule, hold to it, engage your people and watch the ideas flow!
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What you should know about me:
I have served as the catalyst for impactful business conversations for over 30 years.
As a business author, Customer Experience and Marketing Speaker and Consultant, I have worked with organizations across North America and in 24 countries on 6 continents including recent work with clients in: Singapore, Bangkok, Barcelona, Mumbai, Abu Dhabi, Sydney, London, Manila, Monte Carlo, Bogota, Rotterdam, Melbourne, Delhi, Buenos Aires, Johannesburg and Dubai.
I have written 5 books including the popular: It's Not Who You Know, It's Who Knows You! and Visibility Marketing.
My newest Customer Experience book: Why Customers Leave (and How to Win Them Back) was named in Forbes as one of the 7 Business Books Entrepreneurs Need to Read and one of the Top-Ten Business Books of the Year. It is being translated into Russian, Chinese, Spanish, Vietnamese and recently launched in India.
In addition to decades of business consulting and promotion, I am also a former CEO group leader and current speaker with Vistage International, the world's leading CEO member organization.
You can learn more about my speaking and consulting at www.VisibilityInternational.com
Keep the Conversation Going!
Subscribe to the "Morning Huddle" and future-proof your business!
