What if you could 'crowd-source' an endless stream of fresh ideas and tackle your most pressing customer-facing issues, by tapping the brilliance of your own team? Yes. The answers are in the room!
The world has changed. Are you getting left behind?
Long before the pandemic, we started learning to do business differently. Consumers today are becoming accustomed to a staggering array of buying options: In-store, curbside, online, home delivery, subscription, B2B, B2C, overnight and more. The explosion of options has pushed prices down and left businesses scrambling to make a compelling case for differentiation.
Iconic brands are disappearing left and right and no-one is immune to disruption!
Disruption is wreaking havoc on traditional business models. Bankruptcies are at a record high. Entire categories, once thought immune are falling by the wayside. Sears—bankrupt. Toys-R-Us—Gone! Hertz -- Bankrupt, Cheesecake Factory, Cirque Du Soleil --Bankrupt. Forever 21—Certainly not forever. Pay-Less Shoes, Gymboree, Party City… Even the Gap, Victoria’s Secret and Walgreens are closing hundreds of stores. Over 15,000 retail stores closed in the past year alone!!
HERE’S THE TRUTH: No business can afford to be complacent! Every company in every category is vulnerable to radical disruption, online competitors and lower priced alternatives. - And it’s happening faster than anyone predicted.
Loyalty is becoming a thing of the past because alternatives are plentiful. And let's be honest, it’s really pretty easy to leave you for a competitor.
So, I embarked on two years of research and here’s what I've learned:
- Customers today care less about your marketing claims and more about your convenience, differentiation and speed of delivery.
- Despite the move to self-serve, and do-it-yourself, when you deny customer the option of talking to a real person, they will deny you their business.
- Social proof rules the day. People give far more weight to what others say about you than what you say about yourself.
- Great products, brilliant leaders and game-changing technology can all be negated by a few negative online comments and reviews.
- Few customers actually care about your passion, your "why" or your "story." They care about their "why" and how doing business with you benefits them.
- Customer service is always important, but less of a factor when so much of the buying process is automated or do-it-yourself. Loyalty has become less about the service and more about how your customers perceived the ease and speed of your buying experience.
Here's the New Reality in Business:
Competitive advantage today comes from eliminating friction in your buying process, and delivering an easy, intuitive and fast Customer Experience.
In short, the winners in business today are companies that are extraordinarily easy to do business with!
My Epiphany!
I spent a quarter of a century making a very good living teaching businesses and their leaders how to stand out from competitors by crafting and delivering superior marketing messages. I spoke and consulted for thousands of companies and events, and wrote some very popular business marketing books as well.
But I could see that the world was changing. With the explosion of the internet, everything became available — everywhere! Online review sites and social media began “outing” under-performers as consumers became more demanding, impatient and cynical to marketing claims. Assertions of "better quality" or "caring staff" became less persuasive to cost and speed-conscious consumers.
Here's the truth: The marketing approaches of the past 30 years are no longer effective. Quality is no longer a differentiator. It is merely the entry-fee!
In writing my past three books and in my international consulting, I have engaged in over 4,000 one-on-one conversations with company CEOs and top leaders regarding their competitive advantage and business struggles. I have spoken to business owners, managers and their teams across America and in 24 countries around the globe.
And the biggest challenge wasn’t the customer engagement work I did with their teams, it was what happened — or didn’t happen — in the months that followed!
What I heard again and again was: “How do we keep this important conversation going and not lose momentum?”
Answering that question was the genesis of what has become the most relevant, actionable and impactful work of my career.
Introducing: The Customer Experience Advantage "Morning Huddle" with David Avrin
The Customer Experience Advantage “Morning Huddle” is how companies around the world are creating competitive advantage by keeping their people focused on their customers.
The “Huddles” are short, scheduled, high-content and facilitated weekly gatherings of your team to discuss your customer engagement challenges and opportunities.
I provide subscribers a short, seven minute “catalyst video” message each week addressing a different customer experience issue. I challenge long-standing assumptions, represent the voice of your customers and offer new and creative solutions to changing markets and changing customer expectations.
Following the video message, your team engages in a brief discussion about the issues raised and how they impact your organization and customer loyalty. The included facilitator’s guide keeps the conversation on track, offers suggested questions to ask and provides space to document insights and suggest next steps to ensure that action is taken from ideas generated.
David Avrin Introduces The Customer Experience Advantage "Morning Huddle"
When you involve your team in structured, customer-focused conversations, you get:
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Engaged leaders and employees focused on your customers
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Access to virtually unlimited fresh ideas to solve your customer issues and enhance your customers’ experience
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Increased loyalty from employees who are feel valued, resulting is greater retention and more predictable long-term revenue.
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A future-proofed businesses model because you're consistently addressing issues and improving your service delivery!
Check out Examples of The Customer Experience Advantage "Morning Huddle" Weekly Video Series!
How often is there a disconnect between what we think we're buying and what is ultimately delivered? Nothing feels worse than feeling cheated. In this Morning Huddle, David Avrin discusses how to ensure that you and your customers/clients are on the same page.
Watch as David Avrin explains a clever and creative way to “future proof” your customer and client engagement. He shows how you can identify vulnerabilities in your business model by taking time to compete against yourself!
Shifting the blame is a far more common practice than most people realize. But when we point to the mistake of someone else in our own company in order to save-face, we too often hurt ourselves in the process. Watch and learn how to be more aware of this all-too-common behavior.
Here’s what others are saying about the Customer Experience Advantage "Morning Huddle" and David Avrin’s powerful lessons:
"The Morning Huddle content is really insightful and helps us initiate conversations that improve our experience with our clients and ultimately, improve on our sales goals. "
Tammy
International Building Investment, Inc.
"The "Morning Huddle" conversations have been really lively and elicited a number of new ideas. We often see our projects and people being micromanaged, but these conversations have made our managers recognize other perspectives. The value is growing each week!"
Ray Lucas
President, Xenia Group
How to Engage with the Customer Experience Advantage Morning Huddle:
- Entrepreneurs and Solo-preneurs can watch the catalyst video messages on their own on the cell phone or computer. Use the included facilitator's guide to record ideas and plan next steps.
- Management teams may gather together representing their prospective divisions and watch together. Then discuss challenges while offering their unique perspectives and input.
- And large organizations are encouraged to involve everyone at every organizational level, and include them in the discussion. By casting a wider net, you can elicit broader perspectives and capture more ideas that could impact your customers' experience.
Meet as a roundtable and take turns leading the discussion...
...or connect with remote staff to get everyone's feedback, input and creative solutions.
Subscribe today and make the commitment to keeping your customer engagement top-of mind.
Engage your team in targeted scheduled learning and conversation. We both know that if it’s not on the calendar, it’s not going to happen! (At least not consistently.) An outstanding, intuitive, accommodating and memorable customer experience can be your competitive advantage, but only if you keep the subject top-of-mind and the conversations ongoing.
Membership Pricing Options
Your membership in this powerful year-long initiative is a very reasonable $29/month for individual solo-preneurs, and only $99/month for business with fewer than 50 employees. With a world-wide audience, new languages are being added every month including Spanish, Hindi and more. Just make a request and we will accommodate!
Professional/Solo-Preneur Membership
$29/Month
ANNUAL MEMBERSHIP
Pricing for individual professional membership.
INCLUDES:
Weekly video lesson/challenge
Facilitator's Guide
Member Benefits
Business Membership (up to 50 employees)
$99/Month
ANNUAL MEMBERSHIP
Note: If you have over 50 employees, please email me at [email protected] We have very low-priced membership options for your organization, as well as additional benefits afforded our larger organizational members!
Outside the United States?
Click below for our international versions of the Customer Experience Morning Huddle program. (New languages being added in the weeks ahead. Please email to inquire!)
Hindi (India)
Click on the flag to see video samples with Hindi subtitles and subscribe with Indian currency.
New International Versions Coming Soon Including Mandarin Chinese!
Please enquire about additional languages. We are adding new international partners every month! Email to: [email protected]
It's more than simply a matter of hard work. It's about a commitment to getting better!
By committing to this powerful internal initiative, you are guaranteeing a weekly focus on information-sharing, problem-solving and even new process or amenity creation. Better still, you will keep building on that momentum week after week as your people will become more aware of issue needing to be addressed and more confident in offering suggestions and creative solutions.
By tackling these crucial subjects and engaging in these important conversations, you will prevent competitors from gaining ground, radical disruption catching you off-guard, and most importantly, you will prevent unhappy customers from leaving you for competitors.
Instead, you will build a forward-thinking, engaged internal culture where tough subjects are addressed, service delivery is enhanced and customer experience becomes your true and compelling competitive advantage.
Think of it this way: Just one corrected problem area; one new compelling initiative or program enhancement could return your investment 100 fold. Now, imagine at least one great new idea or initiative every month. What could that mean for your customer retention, revenue generation and bottom line? All for a monthly investment around what you would pay to get your car washed.
Questions? Reach out directly to David Avrin at: [email protected]
For immediate response, contact Tiffany Lengyel at 303-501-6301
This is not just my job. It's my crusade!
For a guy who has had the surreal privilege of having people offer applause at the end of his work day for 20 years…(crazy, I know!) helping businesses correct process challenges and implement real, profitable service enhancements, fills my tank like no other work I have ever done! In short, I love watching companies and professionals actually implement the lessons I offer.
I know what this content and internal engagement could mean for your business, partners, employees and customers. If you became an active member in this “Morning Huddle” initiative, and keep the commitment to meeting, engaging and acting, there is no limit to how you can grow! Just click on the button to begin your journey. I will be with you every step of the way!
And yes. You can fit 20-30 minutes into your busy week!
Remember, this is not about doing more. It's about doing what you're already doing - differently!
For the Entrepreneurs and the Solo-Preneurs: I know how lonely it can be trying to slay the daily dragons on your own. Let me be that sounding board. Let me be that catalyst asking you the tough questions and holding you accountable for enhancement and action. Competition will only increase in the years to come. Customers will only become demanding and impatient. You can only control what you do, learn, correct and provide for your customers and clients.
For Organizational Leaders: We have to walk that line between asking our people to keep their head down to focus on their work, and needing them to keep there head up, eyes open and remember that our customers should at the center of every organizational decision that we make. I can be the guy on there shoulder…whispering in their ear every week…reminding them, challenging them and encouraging them and you about important issues and opportunities. Put this conversation on the schedule, hold to it, engage your people and watch the ideas flow!
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What you should know about me:
I have served as the catalyst for impactful business conversations for over 30 years.
As a business author, Customer Experience and Marketing Speaker and Consultant, I have worked with organizations across North America and in 24 countries on 6 continents including recent work with clients in: Singapore, Bangkok, Barcelona, Mumbai, Abu Dhabi, Sydney, London, Manila, Monte Carlo, Bogota, Rotterdam, Melbourne, Delhi, Buenos Aires, Johannesburg and Dubai.
I have written 5 books including the popular: It's Not Who You Know, It's Who Knows You! and Visibility Marketing.
My newest Customer Experience book: Why Customers Leave (and How to Win Them Back) was named in Forbes as one of the 7 Business Books Entrepreneurs Need to Read and one of the Top-Ten Business Books of the Year. It is being translated into Russian, Chinese, Spanish, Vietnamese and recently launched in India.
In addition to decades of business consulting and promotion, I am also a former CEO group leader and current speaker with Vistage International, the world's leading CEO member organization.
You can learn more about my speaking and consulting at www.VisibilityInternational.com
Are you ready to commit to gaining legitimate, sustainable competitive advantage?
Your membership in this powerful year-long initiative is a very reasonable $29/month for individual solo-preneurs, and only $99/month for business with fewer than 50 employees. (Larger organizations, please reach out for special options.) With a world-wide audience, new languages are being added every month including Spanish, Hindi and more. Just make a request and we will accommodate!
Professional/Solo-Preneur Membership
$29/Month
Annual Membership
Pricing for individual professional membership.
INCLUDES:
Weekly video lesson/challenge
Facilitator's Guide
Member Benefits
Business Membership (up to 50 employees)
$99/Month
Annual Membership
Note: If you have over 50 employees, please email me at [email protected] and put “Business Huddle” in the subject line. We have very low-priced membership options for your organization, as well as additional benefits afforded our larger organizational members.
