The Speaking Business Has Changed.
Unfortunately, Most Speaker Haven't.
It's Not Too Late To Build Your Business Back!
Are You Ready For A Resurgent 2021?
The Popular Speaking Business Retreat is bringing you a powerful, relevant and actionable new update to help you take advantage of the explosion of speaking opportunities in 2021!
One Day Only!
There is so much misinformation being peddled as "fact" by people who are not working. It's time to set the record straight and get back to work!
MYTH:
In-person events won't be back in a substantial way until 2021.
TRUTH:
The Vaccine is Here!! Prepare for a flood of new opportunities in 2021. Why? Because organizations simply have to meet in-person or risk losing members and sponsors. They are chomping at the bit to gather again - both virtually and in-person. All indications point to a booming year for the meetings industry. The floodgates are opening 1st quarter for in-person events in the 3rd and 4th quarters!
MYTH:
Good speakers are not discounting their fees for virtual events. Hell, the meeting planner doesn't have to pay for travel! If you're good, you need to hold firm on your fees.
TRUTH:
Ridiculous! Don't believe speakers who are posturing (and not working.) There is a different fee schedule for virtual and that is being dictated by the industry. Audiences pay less so meeting planners pay less. Stand on principle and starve.
MYTH:
Offering Free Webinars is a great way to get yourself out there to showcase your wisdom and demonstrate value.
TRUTH:
Conventional wisdom misses the mark by a mile. Free webinars are only valuable as a lead-magnet for an online product or subscription service. If you are selling paid speeches, free speeches only get you more free "opportunities." Thousand of our friends and colleagues are dying of "exposure."
THE BLIND ARE LEADING THE BLIND! MESSAGE BOARDS AND SOCIAL MEDIA ARE FILLED WITH SPEAKERS WHO ARE RARELY WORKING, TELLING OTHERS HOW TO WORK MORE AND BOOK MORE PAID SPEAKING GIGS.
This is all new to be sure, and there may not be "Best Practices," but we sure know what doesn't work - waiting for things to return, journaling and "self-care," free webinars...."
What You Will Learn:
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What has changed in the speaking business and what has not.
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How our industry has shot itself in the foot and what it will take to re-establish our value.
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How we must redefine what "virtual" can be if we are to be paid our worth!
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How to meet the dramatically changed needs and expectations of meeting planners.
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Why virtual speaker preview videos are more important than ever (and why most miss the mark.)
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Why re-titling your presentations is crucial and how to make your message more "fundable."
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How pitching meeting planners has changed and how to break through the noise.
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Meeting planners' biggest complaints about "virtual speakers."
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The biggest mistakes that speakers make in virtual speaking and how to fix them.
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How to create a plan, structure and process to book more first quarter opportunities.
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How to create a sustainable hybrid speaking business that will feed your family next year...and the year after!
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...And much, much, more.
David and Tiffany offer a preview.
Click to watch!
Let David and Tiffany walk you through all they are doing to book live virtual and live in-person speaking engagements!
This session is highly interactive! Come with your questions and biggest challenges!
YOUR SESSION HOSTS:
David Avrin, CSP, Global Speaking Fellow
One of the most in-demand Customer Experience and Marketing Keynote Speakers and Consultants in the world today. His message and timely lessons on creating, delivering and promoting competitive advantages have been enthusiastically received by audiences across North America and in 24 countries around the world including: Singapore, Bangkok, Antwerp, Buenos Aires, Sri Lanka, Brisbane, Johannesburg, Manila, Bangalore, Rotterdam, Glasgow, Abu Dhabi, Bogota, Monte Carlo, Melbourne, London, Barcelona and Dubai.
David Avrin is the author of the celebrated marketing books: It’s Not Who You Know It’s Who Knows You! and Visibility Marketing!, His latest Customer Experience book: Why Customers Leave (and How to Win Them Back) has been published in 5 languages and was singled out in Forbes as “One of the 7 Business Books Entrepreneurs Need to Read” and one of the “Top-Ten Business Books of 2019.”
Tiffany Lengyel
Tiffany Lengyel began her career in the speaking industry in 2011 when offered the position to become David Avrin’s Executive Assistant and subsequent Business Manager. Tiffany took David’s already successful business and created the structure and sales marketing machine that brought his business to a whole new level. As the business grew, so did the inquiries into “what are you doing to get the gigs” and the Sales and Marketing Boot Camp was born in 2015.
In 2017, Tiffany and David spoke at the National Speakers Association (NSA) annual conference, Influence, with the breakout session, “The Phone Isn't Going to Ring! How to Go Get Speaking Gigs” which was met with rave reviews and an overflowing room. In 2018, Tiffany and David were asked to return and present a more in depth, pre-conference session on the same topic, thus providing further exposure on what the reality of this business, and like all successful businesses, how speakers need to know where to go look for clients that hire and pay speakers along with the prospecting and contracting strategies and tactics that she uses to market every week and fill up the calendar.
With a move to her home state of Washington in 2018, and with David’s encouragement and support, Tiffany branched out and began her new venture, Tiffany Speakers.
One Time Only
Half-Day Event!
Tuesday, December 22nd
8:00 - Noon (MST)
10:00 am - 2:00 pm (EST)
Build your business back.
Prepare for new opportunities.
Create a sustainable speaking business model in the new, new normal
Only $189 US
It's time to reclaim your speaking business. The world is different and you need a different approach!
No pressure. It's either a fit or it's not. This session is only for professional speakers who are looking for new insights and strategies to restructure their speaking business for a new reality. If that's you, then we welcome you to our session!
I'm in!
